The portion of profits that come from ticket sales is probably a lot higher for serious dramas and indies than it is for kids' and action flicks (think merchandizing). While # tickets sold probably correlates pretty well with profits, that doesn't mean that there aren't important trends among subsets. Ticket purchases seem like a terrible metric of profitability.

You can follow her on Twitter and Instagram. She is the author of American Hookup, a book about college sexual culture a textbook about gender and a forthcoming introductory text: Terrible Magnificent Sociology. Lisa Wade, PhD is an Associate Professor at Tulane University. See also our post on how about 1/3rd of ESPN’s audience are women.

And that’s always an interesting observation to make.Ĥ0% of tickets sold are sold to non-white people:ħ2% of tickets sold are sold to legal adults (i.e., not-kids, though they may be buying tickets for kids):ĭata from the Motion Picture Association of America (via Racialicious). It’s just that seeing it in technicolor just drills home the fact that the making of movies to please white male kids is ideological, not capitalist. It’s not that I didn’t know that women, people of color, and grown-ups went to movies. In light of this, I am surprising floored by the actual data showing who goes to movies. Goodness knows that there is plenty of evidence on this website to back up the cliché. It must be a cliché that American movies are, overwhelmingly, made for 17-year-old white boys.

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